search engine optimization- Search Engines - Buying Keywords - Inside Story Buying Your Keywords to appear in Browser Address Search Bars – It seems like about two or three times per month we get a phone call that extol a `sure-fire` way to drive key word directed traffic to your law firm`s website. At first blush the pitch sounds very appealing: You can purchase keywords so that when someone types that specific keyword into their Internet browser they will be taken direct to your website. Like many such scams, it takes further investigation to get the real facts. There are several variations of these plans and they all sound like you would be passing up a terrific opportunity if you do not immediately sign up to ‘own’ your important keywords...